Website design and development for a viral news and entertainment platform targeting Nepali youth

YetiYap is an online media company delivering viral news and entertainment to Nepali youth. As an early mover in the local infotainment space, they needed a site that could cut through the noise and hold attention in a scroll-heavy world.

As a pioneer in Nepali online media, YetiYap needed to stand apart from conventional news sites. The design had to be bold and eye-catching, with content laid out for fast scanning — and built mobile-first, since most of their audience was on phones.

Designed the full site in Adobe XD through iterative client reviews, then built it out with GSAP animations and custom CSS. Prioritized a mobile-first layout, rapid content discovery, and a distinctive visual identity that matched the brand's energy.